DOI: https://doi.org/10.58792/cjba.v6i1

Published: 2026-04-29

Articles

Audience Responses to Advertisements Using Artificial Intelligence: A Case Study on Film Promotion

DOI : https://doi.org/10.58792/cjba.v6i1.83
  Ana Rimbasari, Aghnia Thahira, Amalina Nur Arifah
Pages 1-15

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The Influence of Family Ownership and Working Capital Strategy on Corporate Risk Taking and Its Impact on Corporate Innovation

DOI : https://doi.org/10.58792/cjba.v6i1.130
  Eunice Eunice, Dr Santi Yopie
Pages 16-35

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Sustainable Financial Decisions and Firm Value: Empirical Evidence on the Role of Green Investment in Manufacturing Companies

DOI : https://doi.org/10.58792/cjba.v6i1.131
  sitti Murniati, Herlina herlina
Pages 36-52

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The Effect Of Accounting Conservatism On Earnings Quality With Ownership Structure As A Moderating Variable

DOI : https://doi.org/10.58792/cjba.v6i1.127
  Lukman Tuwo, Fransiskus Randa, Itnoy Caesar Sudewa
Pages 53-71

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Analysis of Relative Marketing Spending Efficiency Based on the Marketing-to-Revenue Ratio in Indonesian Retail Companies for the 2023-2025 Period

(Case Study of AMRT, MIDI and RALS)

DOI : https://doi.org/10.58792/cjba.v6i1.126
  Lisa Polimpung, Fransisca Mulyono
Pages 72-81

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The Effectiveness of Fundraising Strategies at BAZNAS Bulukumba

(2020–2022)

DOI : https://doi.org/10.58792/cjba.v6i1.128
  Syamsidar Nur, Hasyim Hasyim, Andi Haerani
Pages 82-98

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